L.A. woman about town Kim Kardashian and her sisters have done a TV commercial for Idol White, a teeth whitening agent that us applied with a pen-like device. It contains calamine hydroxide like all other teeth whitening products and can be applied without the hassles of tooth trays or strips. However it usually takes several applications of any tooth whitener to achieve lasting results; these pens are designed for “touch up” purposes that will brighten teeth for a short period but have no lasting effect.
Unfortunately Idol White and a companion product called Dazzle White are part of a credit card scam that has peppered the internet with complaints. People sign up for the free trial, provide a credit card number for “shipping and handling,” and find charges between $99 and $300 on their cards before they’ve even had a chance to try the product.
You can even go to a website with Kardashian in the url that provides the opportunity for a free trial of the product. Actually, it’s called a “risk free” trial. There must be some fine print on the web sites somewhere, because the firm that is marketing these products even has its own site warning about the “Idol White Scam” with an endorsement saying “I’m warning you about buying this great product because you can have it for free!” It seems they are meeting the letter of the law and making unauthorized charges on these cards because there’s an automatic enrollment in some sort of periodic shipment program for additional product.
Kim Kardashian’s favorite at-home teeth whitener may or may not be a decent touch up product, but the group that is marketing the stuff is putting the touch on consumers from several continents. The same thing has gone on with other popular, new consumer products such as acai berry extracts and colon cleanse supplements. Our advice on any online product that is anywhere near fad proportions is don’t opt for a free trial. There’s an even chance you’ll be buying from pickpockets.